🌍 There are nearly 200 countries in the world.

🧭 How can we find the most suitable markets for our product among these countries without getting lost?

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💡 To start, we can ask ourselves some key questions:

✅ Which countries import our product the most worldwide?
✅ Which countries have recently increased their imports of our product?
✅ Which countries apply low or no customs duties on our product?
✅ Which countries import our product at higher unit prices compared to others?
✅ Which countries are close to us, making shipping costs more economical?
✅ Which competitor countries, similar to ours in product quality, market proximity, and unit prices, actively export, but where our exporters are not very active?
✅ Which countries are suitable for our product in terms of quality, price, and market demand but receive less attention from our exporters due to distance?

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🧩 We can expand these questions based on our product, sector, goals, and expectations.
🎯 The most important point at this stage: Making sure we start our overseas marketing activities with the right countries.

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🚫 If we fail to correctly identify our target market:

❌ We may target markets that are not the right size or volume for our product,
❌ Countries with very low or declining import rates in recent years,
❌ Countries that impose high customs duties, quotas, or trade barriers on our product or imports from our country,
❌ Countries that do not have a reliable payment habit for export revenues — marketing efforts here may waste our time, energy, and cause financial losses.

📌 Therefore, before starting overseas marketing activities,

🔎 We must identify the target markets using accurate and reliable market data.

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🏁 Success is possible by starting at the right place!